Happy New Year! We're back this week with episode #4 of our video series.
In this episode, I'm talking with Grace Fodor, founder of Studio 10 Beauty, an innovative beauty brand creating the first range of makeup designed for mature skin, about building a brand that people love.
In saturated markets such as consumer goods, it's not enough to purely raise awareness about your products anymore. You really need to think about brand affinity and work on building brand advocacy.
Grace shares her insights on what is means to build a successful DTC brand in today's world and how you can build authentic relationships with your customers.
Do you want more insights on brand building? Let me know and I'll try to answer in a future episode.
Until next week, keep blooming!